The relationship is further strengthened by being able to access
a centralised store of data on your clients and other contacts. V1
Project Accounting also helps you to see the big picture in
analysing your client accounts. You can probably guess which
clients make most demands on your account managers and design
teams, but now you’ll know for a fact.
If they're not your biggest revenue generators, then you need to
be more strategic in redirecting staff to focus on those accounts
where their time and talents would bring greater return.
Leading regional-specialist communications consultancy,
Freshwater has grown organically and by acquisition. The expanding
consultancy needed a project accounting solution that could be
rolled out across the Group; would allow its executives to take
control of their time and resource planning; whilst having 24/7
access from anywhere in the country. They also wanted to empower
their account executives and make them accountable for their
‘precious’ time, whilst providing a wealth of information that
would help to keep the organisation on track.
Freshwater made the decision to implement an integrated solution
that provides an accurate and reliable view of all financial and
operational data on every project and the investment has paid for
itself many times over. It provides a fail-safe way of keeping
track of billable hours; of helping account teams to take
responsibility for their individual projects; of improving
productivity and keeping clients fully informed.